As marketers, it’s very important for
you to understand the value of every review or feedback that's directed toward your
business. As per the latest statistics and trends collected by Invesp, close to
90 percent of customers read online reviews; and nearly 88 percent of them
trust these shout-outs.
In short, it’s not hyperbolic to say
that more and more online reviews shape (or influence) the buying decisions.
Because of the criticality of a positive online review, we’re sharing the ways
by which a business can draw positive recommendations.
Know
what reviews your business is getting
It’s a no-brainer—if you (legally) wish
to see praises for your business on the Internet, you’ll have to take care of
your customers. (Basically, you’ll have to ensure that each of your customers
is as happy as a lark.) You’ll have to offer the best quality at the best rates
because that’ll only motivate the customers to get on the Internet and key a
few praiseworthy words in for your business.
Ask
for reviews
Ok, we understand that you don’t want to
be pushy; however, it’ll surely look polite to ask for a shout-out once you’ve
delivered the services and satisfied the customers. Let the customers know that
they can register their views (that can also include constructive criticism) on
the Internet. In a way, a business will have to make their customers know that
their opinions are always taken seriously.
Create
a formidable web presence, business marketer
Nowadays, if you’ll push your customers—who’re
less than 30-year-old—to write a review for your business on the Internet, they
mightn’t like it. However, you can create your online presence; you can build
your Facebook page or can be active on Twitter. By doing so, you’ll give your
customers an opportunity to interact with your business in real time. (And who
knows you may also get some online referrals as well.)
Respond
to bad reviews at the earliest
Bad reviews are the bête noir of every
company, but that doesn’t mean it’ll have to save its employees’ skin every
time. A mistake is always a mistake, and you shouldn’t try to hide it because
that’ll be even more annoying for your customers. So it’s better that if your
company has committed a blunder or has delivered abysmal quality, you should
apologize and do better the next time.
So, now, keep all of these points in
mind and create great online reputation for your business.
